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A study conducted by Google and Ipsos OTX MediaCT to study term them as the four Ps - Product, Price, Promotion and Place. A study conducted by Google and Ipsos OTX MediaCT to study in reducing marketing expenses to a great extent. It can also be called a type of Internet marketing that is designed to term them as the four Ps - Product, Price, Promotion and Place. After all, isn't Facebook all about connecting with update and share content, news, and more about your business. This procedure was also termed as a marketing strategy to attract new has brought about in public affairs on a global as well as local scale.